Pallet skirts are designed to wrap around the bottom portion of a pallet display. Typically, within the club environment, they cover the stacked wooden pallets that lift product off of the sales floor. Utilizing pallet skirts is a way to manage product inventory, effectively reducing the inventory risk of products whose volume does not require a full pallet display. Successful pallet skirts communicate the identity of the brand, product, and its recognition with shoppers. They can evoke emotion through lifestyle imagery, powerful brand messaging, as well as educate the shopper more about the product.